BRIDGESTONE FIRESTONE NORTH AMERICAN TIRE INTRODUCES
FIRESTONE TRANSFORCETM AT TIRE WITH UNI-T® TECHNOLOGY
Newest addition to Transforce line delivers all-terrain performance
Mississauga, Ontario, January 27, 2005 - Bridgestone/Firestone Canada Inc. (BFCA) and its affiliate, Bridgestone Firestone North American Tire, LLC (BFNT), have expanded their Firestone TransforceTM line of light truck and SUV tires to include the new Firestone TransforceTM AT with UNI-T® technology.
The Firestone Transforce AT is engineered to give commercial service vehicles all-terrain wet and dry performance with the advantage of the company’s exclusive UNI-T technology. The result – a chip and tear resistant tire with an aggressive tread design and rugged, all-terrain appearance. Constructed with a two-ply polyester body, steel belts and a full, spiral-wrap nylon cap ply, the M & S rated Firestone Transforce AT also features continuous shoulder ribs with deep shoulder slots.
"The Firestone Transforce AT was designed to satisfy the rugged, off-road demands that hard working service vehicles require while still providing on road performance,” said Phil Pacsi, executive director, North American Consumer Tire Brand Marketing, BFNT. "Our latest entry in the Transforce line also utilizes UNI-T technologies for long life as well as a comfortable ride."
The introduction of the Firestone Transforce AT follows the SEMA 2004 introduction of the Firestone Transforce HT. The Firestone Transforce AT is now available in the seven popular 15- and 16-inch Load Range C, D and E sizes listed below. Additional sizes will be added to broaden the Transforce AT lineup throughout 2005.
| LT215/85R16 | |
115/112R | |
E | |
| LT235/85R16 | |
120/116R | |
E | |
| LT235/75R15 | |
104/101R | |
C | |
| LT225/75R16 | |
110/107R | |
D | |
| LT225/75R16 | |
115/112R | |
E | |
| LT245/75R16 | |
120/116R | |
E | |
| LT265/75R16 | |
123/120R | |
E | |
UNI-T is an acronym for Ultimate Network of Intelligent Tire Technology. It features three core elements: CO-CS®, a Computer Optimized Component System which allows design and manufacturing processes to work more cooperatively, leading to a more efficient tire that doesn't sacrifice one area of performance for improvements in another; O-Bead®, a more round structure that minimizes overlapped joints in the bead area for improved ride; and L.L. Carbon® (Long Link Carbon) which helps the rubber compound resist microscopic tread tearing related to wear.
Mississauga-based Bridgestone/Firestone Canada Inc. (BFCA) is an affiliate of Bridgestone Firestone North American Tire, LLC (BFNT). BFCA and Nashville, Tennessee-based BFNT are subsidiaries of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFCA and BFNT develop, manufacture and market Bridgestone, Firestone, Dayton and associate and private brand tires. They are focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, agriculture and other tires to their customers in the United States and Canada respectively. BFCA also sells such products and provides automotive services in Canada through its GCR Tire Centres Division.
For a downloadable image of the tire, please visit: http://bridgestonetire.com/images/media/tires/highres/FS_TransforceAT_60.tif
Source:
Bridgestone/Firstone Media Center
1-877-201-2373
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Information:
Paul Vaillancourt III / Deanne Beck
Torchia Communications
514 288 8290 / paulv@torchiacom.com
705 792 5831 / dbeck@torchiacom.com
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