BRIDGESTONE FIRESTONE PUTS YOU IN THE DRIVER'S SEAT WITH NEW TIRE GUARANTEE

Mississauga (Ontario) February 1, 2006 - Nervous about buying new tires? Not sure that the set you purchase will make you and your car happy?

In a world where little is for certain and there are few guarantees, Bridgestone Firestone Canada Inc. (BFCA) and Bridgestone Firestone North American Tire, LLC (BFNT) are letting you, the consumer, make the choice. Beginning Feb. 1, BFCA and BFNT will take the fear out of buying tires by offering a very special type of guarantee.

"The Buy & Try 30-Day Guarantee puts consumers in the driver's seat," said Phil Pacsi, executive director, consumer tire brand marketing, BFNT. "If after 30 days or less you are not satisfied with the performance of our tires we will refund your money."

"We know that tires are a necessity and not a commodity," Pacsi continued. "In fact, the consumer is often swayed by price or what meets the eye because they cannot see the technology that lies within each tire."

Pacsi added, "The Buy & Try 30-Day Guarantee is evidence that as a tire company, BFNT and BFCA are not just trying to hook consumers with a typical promotion. We are committed to the integrity of our brands and their performance in the real world. And, we back that commitment with our guarantee."

So as Bridgestone Firestone Canada makes the offer: seize the moment and the day – test new tires your way – they are guaranteed!

The Buy & Try 30-Day Guarantee does not apply to tires supplied as original equipment on new vehicles or a select number of performance or Run-Flat specialty tires.

About Bridgestone Firestone Canada Inc.
Mississauga-based Bridgestone Firestone Canada Inc. (BFCA) is an affiliate of Bridgestone Firestone North American Tire, LLC (BFNT). BFCA and Nashville, Tennessee-based BFNT are subsidiaries of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFCA and BFNT develop, manufacture and market Bridgestone, Firestone and associate brand tires. They are focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to their customers in Canada and the United States respectively.