FOUR BRIDGESTONE TIRES NAMED CONSUMERS DIGEST "BEST BUYS"
US-based magazine gives Bridgestone brand more recommendations than any other tire brand

Mississauga (Ontario) February 7, 2006 - Consumers Digest editors added Bridgestone®-brand products to their list of tire "Best Buys" more times and in more product segments than they did with any other tire brand.

The "Best Buys" list that appears in the February 2006 issue of the US-based magazine, lists a Bridgestone-brand tire in four tire categories: touring, performance, light truck/SUV tires all-purpose and sport. The "Best Buys" designation indicates these products offer the best value for their price – a designation awarded, on average, to fewer than 3 percent of competing models in any given product category.

"We're thrilled to have so many of our tires in such a broad selection of categories singled out for special attention as "Best Buys", " said Phil Pacsi, executive director, North American consumer tire marketing, Bridgestone Firestone North American Tire, LLC (BFNT). "Having them recognized by an independent source speaks volumes about the superior quality of our products.

The editors collect information from many sources to reach their conclusions, including independent testing and research facilities, government agencies, consumer surveys, service outlets, independent technical experts, as well as their own hands-on examinations.

The Bridgestone-brand tires that earned spots on the list, and what Consumers Digest had to say about them, included:

About Bridgestone Firestone Canada Inc.
Mississauga-based Bridgestone Firestone Canada Inc. (BFCA) is an affiliate of Bridgestone Firestone North American Tire, LLC (BFNT). BFCA and Nashville, Tennessee-based BFNT are subsidiaries of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFCA and BFNT develop, manufacture and market Bridgestone, Firestone and associate brand tires. They are focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to their customers in Canada and the United States respectively.