BRIDGESTONE MOTORSPORT LAUNCHES NEW CONSUMER WEB SITE

Mississauga (Ontario), March 23, 2006 - Bridgestone Motorsport is pleased to announce the launch of a new Bridgestone Motorsport consumer Web site: www.bridgestonemotorsport.com.

The new English language site aims to bring motorsport fans across the globe regular news and information about Bridgestone's involvement in all of its major motor racing activities, namely the FIA Formula One World Championship, the GP2 Series, MotoGP, IRL, Champ Car World Series, Formula Nippon and SUPER GT.

Results and point standings for these championships will also be available, as well as results for a number of other racing activities such as the Indy Pro Series and karting championships.

In addition to regular news, features and interviews, the Web site will offer visitors opportunities to win exciting prizes in competitions, download screensavers and wallpapers featuring Bridgestone teams and read all about Bridgestone's history in motorsport. "This season marks an important milestone in the motorsport history of both the Bridgestone and Firestone brands," said Al Speyer, executive director of Motorsports, Bridgestone Firestone North American Tire, LLC. "This year we are celebrating our 10th season as an official supplier to teams in the FIA Formula One World Championship, beginning our second decade as a supplier to the Indy Racing League, and also marking our fourth season as presenting sponsor of the Champ Car World Series. Our new motorsport Web site is a reflection of this commitment to motorsport worldwide and is intended to demonstrate the passion and dedication that the Bridgestone Motorsport and Firestone Racing teams put into their racing activities. This is a wonderful tool, which makes a wealth of information readily available for the public, as well as for the media and those of us involved in the motorsports industry."

To view the new site, please visit:
www.bridgestonemotorsport.com