Bridgestone Turanza with Serenity Technology Introduced
New Tire, New Technology

Mississauga (Ontario), February 8, 2007 - The Bridgestone brand is the choice when it comes to performance and comfort. Bridgestone Firestone Canada Inc. (BFCA) and Bridgestone Firestone North American Tire, LLC (BFNT) are introducing the all new Bridgestone Turanza with Serenity Technology™. Serenity Technology focuses on four key benefits that are paramount for consumers: Quiet, Comfort, Wet Performance and Long Wear. With its elegant design, Turanza with Serenity Technology will earn lavish praise from even the most critical drivers.

This all-season tire with an asymmetric tread pattern is designed to deliver outstanding wet and dry performance—including the ultimate in ride and comfort—for premium touring cars, all year long.

“Our new Serenity Technology incorporates many features from our other innovations, providing a quiet, comfortable ride with outstanding wet performance and long wear,” said Phil Pacsi, Vice President, North American Consumer Tire Marketing, BFNT. “Turanza with Serenity Technology will give you the peace and comfort to feel the difference.”

The new Turanza tire also features Ever-Black Technology which preserves the sidewall’s appearance over time. For drivers who want to get the most out of their cars, -- It’s Bridgestone or Nothing.

Additional Features and benefits of the Bridgestone Turanza with Serenity Technology include:

• Mid-End Grooves. Improves noise and helps prevent irregular treadwear.

• High Angle Lateral Grooves. Helps avoid hydroplaning.

• Silent C-S-C. Helps absorb noise even as the tire wears.

• Asymmetric Cavity Shape. Reduces vertical vibration and improves handling.

The Bridgestone Turanza with Serenity Technology is available in 22 sizes which provide coverage for a wide variety of premium touring vehicles. The H-rated sizes feature a 112,000 kilometer treadwear limited warranty with a 740 A A UTQG rating. The V-rated sizes will feature a 80,000 kilometer treadwear limited warranty and the W-rated sizes will feature a 72,000 kilometer treadwear limited warranty. UTQG ratings for the V- & W-rated sizes have not been finalized at press time. The Turanza also carries the Bridgestone Platinum Pact Warranty and the Buy & Try 30 Day Guarantee.

About Bridgestone Firestone Canada Inc.:
Mississauga-based Bridgestone Firestone Canada Inc. (BFCA) is an affiliate of Bridgestone Firestone North American Tire, LLC (BFNT). BFCA and Nashville, Tennessee-based BFNT are subsidiaries of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFCA and BFNT develop, manufacture and market Bridgestone, Firestone and associate brand tires. They are focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to their customers in Canada and the United States respectively.

For a downloadable images of the Bridgestone Turanza tire and/or logo, please visit:
http://www.bridgestonetire.com/media